Empowering parents to boost early brain development!

Basics Insights™

Help parents put The Basics Principles into action.

The Basics Insights messaging program helps parents and caregivers incorporate early childhood learning into everyday routines. Simple, science-based tips and activities support children’s social, emotional, and cognitive development from birth through age five.

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How it Works

Parents and caregivers enroll under the sponsorship of a local organization (see below). They can choose to receive messages via text (SMS) or WhatsApp.

Each week users receive science-based messages linked to one of the five Basics Principles: a fact followed by activities to practice with their child.

Users are invited to complete periodic surveys to assess their progress.

Help every child reach their full potential

5-Year Curriculum

Parents and caregivers can enroll at any time to get customized tips and activities for birth through age five (available in English, Spanish, Brazilian Portuguese, and Arabic).

The Basics Integration

The messages can be used in combination with other The Basics materials such as videos and handouts from the The Basics Community Toolkit.

Developmental Sequencing

Based on the child’s age, the content gets more complex as the caregiver and child grow together.

Parents like it!

Most importantly, they take action: 84% report they try most of the activities and 72% talk about the messages with friends or relatives. 97% say they would recommend it.

And, as part of The Basics whole-community engagement approach, messages are topics for supportive conversations during routine visits with providers, such as nurses, doctors, or early educators.

Benefits of Sponsoring Families Your Organization Serves

Connect with families on a large scale, right where they are

By reaching participants on their phones, you can ensure the messages are read, nudging parents to follow through on brain-building childcare behaviors. You’ll have the option to enroll lots of users at the same time with our bulk-upload feature and to send out your own customized messages.

Reinforce and build on conversations about The Basics Principles

Basics Insights can complement current community efforts or serve as a stand-alone, bite-sized curriculum for busy caregivers.

Become better informed over time about how the messages make a difference

Track parent and caregiver satisfaction, mindsets, and caregiving behavior.

The families your organization serves deserve Basics Insights! Complete this form to learn more about getting started.

Funding Partners

Other key funders
Abt Associates
Bank of America
Barr Foundation
Bernard van Leer Foundation
Blue Cross Blue Shield of Massachusetts Foundation
BNY Mellon Charitable
Bushrod H. Campbell and Adah F. Hall Charity Fund
Cabot Family Charitable Trust
Charlotte Foundation
Doug and Maria DeVos Foundation
Eos Foundation
Fidelity Charitable Gift Fund
Fish Family Fund
Ford Foundation
Hestia Fund
Latino Legacy Fund
Leon Lowenstein Foundation
Liberty Mutual Foundation
NEA Foundation
New England Blacks in Philanthropy
Partners HealthCare
Robert. R. McCormick Foundation
Shah Family Foundation
Stone Family Foundation
The Baupost Group
The Boston Foundation
The Willow Tree Foundation
Winslow, Evans & Crocker