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Empowering parents to boost early brain development!
Basics Insights™
Help parents put The Basics Principles into action.
The Basics Insights messaging program helps parents and caregivers incorporate early childhood learning into everyday routines. Simple, science-based tips and activities support children’s social, emotional, and cognitive development from birth through age five.
How it Works
Parents and caregivers enroll under the sponsorship of a local organization (see below). They can choose to receive messages via text (SMS) or WhatsApp.
Each week users receive science-based messages linked to one of the five Basics Principles: a fact followed by activities to practice with their child.
Users are invited to complete periodic surveys to assess their progress.
Help every child reach their full potential
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5-Year Curriculum
Parents and caregivers can enroll at any time to get customized tips and activities for birth through age five (available in English, Spanish, Brazilian Portuguese, and Arabic).
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The Basics Integration
The messages can be used in combination with other The Basics materials such as videos and handouts from the The Basics Community Toolkit.
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Developmental Sequencing
Based on the child’s age, the content gets more complex as the caregiver and child grow together.
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Parents like it!
Most importantly, they take action: 84% report they try most of the activities and 72% talk about the messages with friends or relatives. 97% say they would recommend it.
And, as part of The Basics whole-community engagement approach, messages are topics for supportive conversations during routine visits with providers, such as nurses, doctors, or early educators.
Benefits of Sponsoring Families Your Organization Serves
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Connect with families on a large scale, right where they are
By reaching participants on their phones, you can ensure the messages are read, nudging parents to follow through on brain-building childcare behaviors. You’ll have the option to enroll lots of users at the same time with our bulk-upload feature and to send out your own customized messages.
Reinforce and build on conversations about The Basics Principles
Basics Insights can complement current community efforts or serve as a stand-alone, bite-sized curriculum for busy caregivers.
Become better informed over time about how the messages make a difference
Track parent and caregiver satisfaction, mindsets, and caregiving behavior.
The families your organization serves deserve Basics Insights! Complete this form to learn more about getting started.
Funding Partners
![Boston](https://s33738.pcdn.co/wp-content/uploads/2020/05/logo-partner-1.png)
![Eastern](https://s33738.pcdn.co/wp-content/uploads/2020/05/logo-partner-2.png)
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